On March 12, 2024, the first sustainable alliance in the Chinese cosmetics industry, Beauty Sustainability Coalition (BSC), was officially established. This is a new alliance led by the media and gathered by 85 domestic and foreign beauty companies, which is a new force driving the sustainable construction of China's beauty industry.
On March 12, 2022, FBeauty Future initiated the "Digital Future Forest of Chinese Cosmetics" afforestation public welfare project. In the past two years, this carbon reduction project has been awarded to L'Oreal、Shiseido、Estee Lauder、PROY、BLOOMAGE BIOTECH，and has gathered a group of excellent enterprises dedicated to promoting green development models.
