From February 19 to 21, 2025, the China International Exhibition of Cosmetic, Personal and Home Care Ingredients (PCHi 2025) was grandly held in Guangzhou. SHINEHIGH showcased its latest R&D achievements at booth 2F28 in Hall 2.1. Now let's take a look back at the highlights of these three days!
During this event, the SHINEHIGH team brought a series of upgraded raw materials such as Naematelia Aurantialba Moisturized Essence, SHINE+Matrine Caffeate, and Lumi-LemonGinger, as well as their innovative application formulas to PCHi 2025. They also exhibited a variety of unique supramolecular series raw materials and formula application products, covering popular tracks such as whitening and freckle removal, anti-aging and firming, soothing and moisturizing, and oil control and acne removal, and received widespread recognition from customers and guests from all over the world.
On February 20, Zhang Jiacheng, the founder of SHINEHIGH and a professor at Harbin Institute of Technology (Shenzhen), delivered a speech titled "Supramolecular Shanhai Crystal™ Accelerates the Development and Filing of New Raw Materials and Strengthens Brand Raw Material Barriers" at the Cosmetic R&D Formula Forum, proposing new solutions for brand development and raw material application.
We are delighted to have discussed the development trends and cutting-edge technologies of cosmetics and personal care products with customers and professionals who attended PCHI 2025. SHINEHIGH will continue to focus on researching new raw materials and formulas to bring more comprehensive innovative application solutions to our partners. See you next time!
